The European Market Potential for Cashew Nuts
In the long term, the European market for cashew nuts is expected to show stable growth. This growth is likely to be driven by changes in the consumption patterns of European consumers, including the rising demand for healthier snacking options and vegetable sources of protein. Germany, the Netherlands, United Kingdom, France, Italy and Spain offer opportunities for developing country suppliers.
The popularity of nuts contributes to the increasing demand for cashews on the European market. European cashew nut consumers still prefer cashew nuts as simple, roasted, salty snacks, but consumption of unsalted cashew nuts is also increasing. Plain nuts without any additions are increasingly being offered, as well as different roasting flavours. In addition, cashew nuts are increasingly being used as ingredients in fruit and nut bars, breakfast cereals, nut spreads, nut drinks, ice cream toppings, cookies and other sweets.
Cashew nuts are imported to Europe throughout the whole year. However, there is a pattern, in which the first quarter sees the lowest import numbers, with quantities increasing toward the end of the year. The peak is usually reached between September and November, as a result of the increased consumption during the winter holiday season in Europe. Therefore, emerging cashew nuts suppliers should be able to have enough stocks for the larger deliveries during peak seasons.
European consumers are showing increasing awareness of nuts’ because health benefits. Cashew nuts are promoted as specifically rich in iron (contributing to a strong immune system) and vitamin K (contributes to healthy blood and bones). Another driving force for the increased consumption of cashew nuts is their taste. Many European consumers find the taste of roasted cashew nuts more appealing compared to traditional European nuts such as hazelnuts or walnuts.